This week at CES 2022, we were proud to announce our year-long research sponsorship with acclaimed market research firm Parks Associates – and the development of a comprehensive new whitepaper, Health at Home: New Era of Healthcare.
Released this week as part of its flagship CONNECTIONS Summit under the CES umbrella of official conferences, the new whitepaper examines the state of the consumer healthcare market, particularly the shift from facility-centric care to healthcare at home, including hospital to home, chronic care, post-discharge care, and remote diagnostic care.
The analysis delves into the technology solutions needed to facilitate longer-term remote care, particularly with respect to provider ability to continually assess patient deterioration or significant changes in overall health.
New Factors Driving Remote Care
“The pandemic has forever changed the trajectory of health and wellness. The industry is undergoing a shift as consumers, especially seniors, have become accustomed to using new technologies for healthcare services and communication,” said Jennifer Kent, VP, Research, Parks Associates. “Out of necessity, the market for remote health technology products and services accelerated 5-10 years beyond where we expected it to be pre-pandemic.”
According to the new whitepaper, there are a confluence of factors driving the expansion of healthcare into the home – each of which is explored and supported by recent Parks Associates research and surveys:
- Reimbursement changes
- Regulatory changes
- New funding
- Staffing shortages
- Device innovation
- Consumer demand
Findings Support Embrace of Technology
The new whitepaper reports a dramatic increase in the use of health solutions, including telehealth, remote patient monitoring, and sleep technology.
In fact, according to Health at Home: New Era of Healthcare, 10% of US broadband households report owning a smart sleep product, such as a smart mattress or stand-alone sleep monitor, and 64% of households have used a telehealth service in 2021.
And as of Q2 2021, 40% of adult heads-of-broadband households report participating in a remote patient monitoring (RPM) program at some point in time. Consumers are increasingly seeking out their own health devices to own and use at home.
In addition, Parks Associates research shows over one half of US broadband households now report owning at least one connected health device, a dramatic increase from 2020. Thirty percent of US broadband households own three or more connected health devices.
Consumers also show interest in features of smart products that can monitor or optimize their sleep: One in five seniors find “very appealing” a smart thermostat that detects their sleep patterns and optimizes their home’s temperatures to ensure their best sleep.
“The future of healthcare has a need for non-invasive solutions that enable providers to proactively understand and manage healthcare events for consumers,” Ms. Kent said. “Sensor-based technologies that provide passive monitoring will continue to play a huge role in healthcare in the future.”
Advancing the Conversation Around Virtual Care
“We were proud to support this important body of work from Parks Associates, which examines the multiple factors driving the advancement of virtual care and digital health,” said Terry Duesterhoeft, Chief Product and Commercial Officer, EarlySense. “As the pandemic remains with us, we expect more emphasis than ever to be placed on this type of research as healthcare providers continue to look for more effective solutions to remotely care for their patients.”